Pinterest’s new search function, Guided Search, is meant to help you explore the network, “whether you know exactly what you want, or you’re just starting to look around.”
If you want to simplify sifting through Pinterest’s 750 million boards and 30 billion pins to find the right inspiration; Guided Search is your answer.
We’ve taken a detailed look at Pinterest’s Guided Search to find out how to get the most out of this feature for our client’s brands. Even if you aren’t a dedicated Pinner, we recommend checking this out — join us on a tour below.
As shown in the video above, Pinterest’s Guided Search helps you distill search results by providing suggested keywords and categories when you enter a search term on Pinterest.
If you’re like us and use Pinterest for exploration and discovery more than finding specific things, you should find Guided Search helpful in turning vague searches into inspirations.
So for instance, if you’re interested in buying a distressed West Elm farm-table with matching pastel benches, then Google your heart out. If you want to make a rustic farm table from garage sale finds, Pinterest will give you a nearly obnoxious amount of inspiration.
How it works
Type your search term into Pinterest’s search bar and you’ll see “Guides” pop up below the search bar, which helps find keywords to add to your search. Guides are scrollable — just click on the arrow at the far right of your display to see additional options.
When you click a Guide, you’ll automatically add it to your original search query. Then a fresh set of Guides will appear under the search bar, and you can continue selecting more. At any point you can click the “X” next to the search term in your search bar to remove that keyword from your search.
The number of Guides that appear depends on your search query and which Guides you’ve already added.
Tips and tricks
By default, Pinterest’s Guided Search results are individual pins, but you can also choose to view relevant Pinners, which is a great way to find interesting new people to follow, or related boards, which is a fab way to see curated content that will be interesting to you.
You can still browse by topic, if you prefer. Click the three horizontal lines with dropdown arrow to the right of the search bar to see category choices.
Once you’ve chosen what you’re interested in, Guide boxes will appear above the search results giving you options to further drill down on your search.
How brands can benefit
Now that you understand how the Guided Search works, let’s look at how brands can benefit from this highly relevant search filtering. Actually, the benefit to brands comes from something they should already be doing. Brands will benefit from Pinterest’s Guided Search function if they’re creating boards and pinning relevant content and tagging the boards and content with relevant keywords or phrases…I know, we really expected more too. We will continue to monitor this function and share best practices as we uncover them. Until then, happy Pinning and Guided Searching. Be sure to check back for more tips on improving your brand’s online presence.