We blend voodoo, wizardry and a collective half century of experience in all things Internetish to hypnotize the world with your message.

“Working with Cipher Collective on all things social for our biggest campaign of the year was definitely the right move. We blew away all our social targets and drove 10X the pageviews to our microsite. Expanding our social resources with Heidi and team allowed us to better plan, organize, and deliver a consistent flow of quality content before, during, and after the campaign. All and all, it had a huge impact on our overall brand presence.”

— Janelle Donovan, Sr. Director of Marketing, Demand Generation at ServiceMax

“We brought Cipher Collective on to help moderate the large volume of conversation happening across the Levi’s social properties. Because the role required direct one-on-one consumer connection, it was important to find people we could trust to act as an extension of our team. They delivered on this by providing consistent, on-brand communications with our fans, and were very easy to work with!”

— Kiira Mancasola, Global Social Marketing Lead at Levi-Strauss

“Cipher Collective is a pleasure to work with. They grew our Facebook followers by 14% during the first quarter working with us, and by 60% over the last 11 months. Organic and social outreach, and follower growth were a main focus and Cipher Collective nailed it! I hope to work with them&nbsp again;in the future.”

— Maryam Motamedi, Sr. Product Marketing Manager, Mobile Apps at TheFind

Case Studies

Our Services

Digital Marketing – We develop & manage viable strategies to empower your business online & offline:

  • Social Media – We take a deep look at your social media potential and then create a measurable strategy with original content that broadens reach and increases brand awareness.
  • Community Strategy & Management – We set our clients up to succeed with community programs, brand messaging and event strategies that will delight, engage and ultimately grow communities.
  • Branding – We manage your brand voice, look and feel to connect you with your desired audience.
  • Media Planning – We have the expertise and media relationships to assure our clients successful online advertising campaigns; be it, display, content, PR, video or social.
  • Web Development – Let us build your website from scratch or save what works and remodel your existing site.
  • SEO/SEM – We create website copy optimized for organic search (meta tags, Web pages, articles, blogs, forums posts, online reviews, and content strategy).
  • Graphic/video Design – We create professional-looking, creative and engaging assets for your website, social channels, and other marketing collateral.

  • Brand Consulting 100%
  • Marketing Campaigns 100%
  • Social Media Activation 100%
  • Web Development & SEO 100%

About Cipher

We are a group of online marketing nerds, designers and developers that work with companies who don’t have to be convinced of the value of digital marketing. Like us, they already know that all it really means is meeting consumers where they live: online and on mobile. But maybe they’re frustrated by the high cost and time investment of figuring out which channels and strategies to invest in and why. Leave that to us – we know how to identify solutions that will make you the most profitable and map out a clear plan to success.

Our team is lean, but expandable, willing and able to mold to your needs by drawing on the half century of collective experience between its core members, or bringing in marketing experts in whatever discipline you need. Our networks are deep and vast, our knowledge is multi-faceted, and our creative instincts are legion.

From the Blog

Pinterest Guided Search

Pinterest’s new search function, Guided Search, is meant to help you explore the network, “whether you know exactly what you want, or you’re just starting to look around.” If you want to simplify sifting through Pinterest’s 750 million boards and 30 billion pins to find the right inspiration; Guided Search is your answer. We’ve taken a detailed look at Pinterest’s Guided Search to find out how to get the most out of this feature for our client’s brands. Even if you aren’t a dedicated Pinner, we recommend checking this out — join us on a tour below. Guided Search As shown in the video above, Pinterest’s Guided Search helps you distill search results by providing suggested keywords and categories when you enter a search term on Pinterest. If you’re like us and use Pinterest for exploration and discovery more than finding specific  things, you should find Guided Search helpful in turning vague searches into inspirations. So for instance, if you’re interested in buying a distressed West Elm farm-table with matching pastel benches, then Google your heart out. If you want to make a rustic farm table from garage sale finds, Pinterest will give you a nearly obnoxious amount of inspiration. How it works Type your search term into Pinterest’s search bar and you’ll see “Guides” pop up below the search bar, which helps find keywords to add to your search. Guides are scrollable — just click on the arrow at the far right of your display to see additional options. When you click a Guide, you’ll automatically add it to your original search query. Then a fresh set of... read more

How to Avoid Social Media Pitfalls

In just a few years, social media has transformed from something extra to something extraordinary. These varying platforms provide direct access to almost everyone and have the ability to target finite specifics within personal demographics, including things that people voluntarily “LIKE.” Only the gods of marketing could have conceived of such a world, but understanding how to be effective in this world requires some serious strategy and action. There are millions of marketing campaigns diving deep into social media to extract and customize the perfect customer base, so if you are approaching it as something “you don’t want to do, but have to,” don’t bother. It’s not worth the time. However, the conundrum that you face if you decide “not to bother,” is that the customer base that you desire and maybe even have to have to some extent will eventually be redirected to someone who is willing to do what it takes. What is so daunting about effective social? Let’s look at one key aspect: the day to day. First off, what are you posting? If you over-promote, you are involved in a “one way” message about you rather than meaningful communication with your audience, so people tune out. Companies often make the mistake of making every post sound like a press release – these tend to lack personality and your intended audience will quickly tune you out. To reach your audience, you must curate and create content that is relevant, engaging and current. The idea is to create a dialogue with your audience that is an enriching experience, connecting you and your crowd to each other, thereby creating... read more

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Founded in 2014 by Heidi Anspaugh (Sony, The Find, Levi’s) and Douglas Keeney (Wells Fargo, ServiceMax), we staff social media professionals in Portland, San Francisco, and virtually.