Increase Engagement Through Video Marketing

Increase Engagement Through Video Marketing

Facebook now favors video updates in Newsfeeds, and average over 1 billion video views per day. Last year, Buzzfeed scored over a billion video views per MONTH, leading them to launch the new Buzzfeed Entertainment division, led by web video impresario Ze Frank. Listicles are so 2015….video ads are now delivering the hype. And thanks to their ever-evolving algorithm, Facebook reach has plummeted to a dismal 6% (according to this Social@Ogilvy study). But here’s a happier stat: 1.65 BILLION people are watching video on Facebook everyday Those of us who follow such things surely noticed the high number of mentions of online video marketing in those ubiquitous Top Digital Marketing Trends of 2016 published last January. I don’t know about you, but we paid attention. And we came to the conclusion that video marketing is the new social media, in a sense. With both digital trends, companies were initially reluctant to recognize and admit that they needed to include them in their marketing, or risk getting left behind. Both were seen as time-consuming and slow to generate ROI. This is no longer true, of course. Companies can use instant gratification platforms like Vine or Snapchat to generate videos for their brand, or find increasingly affordable outsourcing options like Humblee or VeedMe (full disclosure: Humblee is a client of ours). These serve as a kind of matchmaking service between companies and a vetted network of videographers and producers – awesome! Or there’s always platforms like Typito (which is subscription-based), a sort of Canva for online video that lets you craft videos out of standalone images or video clips, or use...

Brand Copywriting: How to Get it Right

Marketing copy that grabs your attention is either effortlessly cool or unbearably cringe-inducing. Hubspot recently profiled a few companies who are getting it right and also distills the learnings from each great copywriting example into some actionable tips. We’d like to share some of our own thoughts on how to consistently write great marketing copy that hits all your goals: to grab and hold your target audience’s attention amidst all the other social noise, get them interacting with you on social channels, and keep them coming back for more. Ultimately, we hope this relationship-building is also leading toward more lead generation, more sales, and more brand awareness of your products/services, but first things first. While it’s true that other forms of media are successfully grabbing the lion’s share of consumer attention (Vine, SnapChat, Pinterest, Instagram), the written word will never lose its impact.  Especially when it comes to translating your brand vision, voice, and mission. What’s a picture of a Nike shoe without the tagline “Just do it”? It’s fantastic to show all of this through great video campaigns and the perfect graphic image, but we think the combination of showing AND telling is where the lasting power of brand messaging lies. As the Hubspot blog puts it, The continuity of a brand, despite the advent of new media, hangs on the tenor of a singular voice. The B2C Marketing Voice: Selling a Brand Vision Some of the most successful brands out there (Red Bull, Levi’s, Xbox, Nike) know exactly who their audiences are and how their interests align with the brand’s vision. They’re not going to waste their...

Pinterest Guided Search

Pinterest’s new search function, Guided Search, is meant to help you explore the network, “whether you know exactly what you want, or you’re just starting to look around.” If you want to simplify sifting through Pinterest’s 750 million boards and 30 billion pins to find the right inspiration; Guided Search is your answer. We’ve taken a detailed look at Pinterest’s Guided Search to find out how to get the most out of this feature for our client’s brands. Even if you aren’t a dedicated Pinner, we recommend checking this out — join us on a tour below. Guided Search As shown in the video above, Pinterest’s Guided Search helps you distill search results by providing suggested keywords and categories when you enter a search term on Pinterest. If you’re like us and use Pinterest for exploration and discovery more than finding specific  things, you should find Guided Search helpful in turning vague searches into inspirations. So for instance, if you’re interested in buying a distressed West Elm farm-table with matching pastel benches, then Google your heart out. If you want to make a rustic farm table from garage sale finds, Pinterest will give you a nearly obnoxious amount of inspiration. How it works Type your search term into Pinterest’s search bar and you’ll see “Guides” pop up below the search bar, which helps find keywords to add to your search. Guides are scrollable — just click on the arrow at the far right of your display to see additional options. When you click a Guide, you’ll automatically add it to your original search query. Then a fresh set of...

How to Avoid Social Media Pitfalls

In just a few years, social media has transformed from something extra to something extraordinary. These varying platforms provide direct access to almost everyone and have the ability to target finite specifics within personal demographics, including things that people voluntarily “LIKE.” Only the gods of marketing could have conceived of such a world, but understanding how to be effective in this world requires some serious strategy and action. There are millions of marketing campaigns diving deep into social media to extract and customize the perfect customer base, so if you are approaching it as something “you don’t want to do, but have to,” don’t bother. It’s not worth the time. However, the conundrum that you face if you decide “not to bother,” is that the customer base that you desire and maybe even have to have to some extent will eventually be redirected to someone who is willing to do what it takes. What is so daunting about effective social? Let’s look at one key aspect: the day to day. First off, what are you posting? If you over-promote, you are involved in a “one way” message about you rather than meaningful communication with your audience, so people tune out. Companies often make the mistake of making every post sound like a press release – these tend to lack personality and your intended audience will quickly tune you out. To reach your audience, you must curate and create content that is relevant, engaging and current. The idea is to create a dialogue with your audience that is an enriching experience, connecting you and your crowd to each other, thereby creating...