When we began the engagement, they didn’t have a team managing their social channels, didn’t know yet what type of content worked, had very little engagement on posts, and weren’t sure what their audience wanted.
Increased Facebook followers by 14% during the first quarter, and by 60% over the last 11 months. Since their only paid advertising was done on Facebook, social outreach and follower growth for this channel was the main focus.
Increased organic reach on Facebook posts from an average of 1K in Dec 2013 to an average of 251K in Oct 2014
Grew Instagram channel from 7 followers to 87 in one month, through a Back to School social contest and strategic content.