servicemax-logo

Case Study

The Challenge

ServiceMax, a field service company, was getting a much bigger presence at sales and marketing mega-conference, Dreamforce, than they’d had in previous years. They were going to be a sponsor with a prominent booth, and needed to maximize registration, booth and event promotion during the conference, and social media amplification.

The Results

N
Devised an email marketing strategy to drive attendance before the event (via discount codes), during (announcing ServiceMax sessions and events like MaxLive, booth activity), and after
N
Increased Web traffic to conference micro-site 10x over previous year (exceeding goal by 20%)
N
Increased followers across all social channels by 30%
N
Promoted event hashtags such as “#DFfieldservice” and “#roadtoDF14” to help track organic reach of tweets, Facebook, LinkedIn and Instagram posts.