Pinterest Guided Search

Pinterest’s new search function, Guided Search, is meant to help you explore the network, “whether you know exactly what you want, or you’re just starting to look around.” If you want to simplify sifting through Pinterest’s 750 million boards and 30 billion pins to find the right inspiration; Guided Search is your answer. We’ve taken a detailed look at Pinterest’s Guided Search to find out how to get the most out of this feature for our client’s brands. Even if you aren’t a dedicated Pinner, we recommend checking this out — join us on a tour below. Guided Search As shown in the video above, Pinterest’s Guided Search helps you distill search results by providing suggested keywords and categories when you enter a search term on Pinterest. If you’re like us and use Pinterest for exploration and discovery more than finding specific  things, you should find Guided Search helpful in turning vague searches into inspirations. So for instance, if you’re interested in buying a distressed West Elm farm-table with matching pastel benches, then Google your heart out. If you want to make a rustic farm table from garage sale finds, Pinterest will give you a nearly obnoxious amount of inspiration. How it works Type your search term into Pinterest’s search bar and you’ll see “Guides” pop up below the search bar, which helps find keywords to add to your search. Guides are scrollable — just click on the arrow at the far right of your display to see additional options. When you click a Guide, you’ll automatically add it to your original search query. Then a fresh set of...